Category: News

PRESS RELEASE – EMBARGOED

Marketing and technology agency Kuuki has entered into a business acquisition agreement with Virnex Group concerning MaaS (Marketing as a Service) marketing services. The acquisition brings an experienced team to Kuuki and strengthens the company’s ability to serve clients more comprehensively in marketing execution and ongoing services.

The transaction covers Virnex’s MaaS unit’s marketing services, related customer relationships, and key resources essential for business continuity. The personnel will transfer to Kuuki in accordance with the principles of a transfer of business, as existing employees.

“For us, it is important to grow in a controlled way and to strengthen our expertise in a manner that supports both our clients’ success and sustainable everyday work for our people. This acquisition brings us a strong team and complements our service offering in a natural way,” says Ulla Ristkari, Chief Marketing Officer and Founding Partner of Kuuki.

“We are building Kuuki into a unified yet flexible marketing and technology agency. This business acquisition supports that direction precisely: clearer structures, strong expertise, and improved scalability,” adds Tomi Kaitarinne, Chairman of the Board and Founding Partner of Kuuki.

The companies have also agreed on cooperation arrangements that support a smooth transition and continuity of customer relationships.

“Cooperation with Kuuki supports our company’s strategy and enables us to focus on growing and developing our Data and AI business in line with our new strategic direction. Through this transaction, we ensure that the MaaS unit’s expertise remains strong and that customers continue to receive uninterrupted service,” says Jarkko Multanen, CEO of Virnex Group Oy.

“We see Kuuki’s operating model and expert community as an excellent platform for further developing the business. We trust Kuuki’s expertise ourselves as well, and Virnex’s marketing will continue to be handled by familiar professionals who are now transferring to Kuuki,” Multanen adds.

The financial details of the transaction will not be disclosed. Customers will be informed of the change according to an agreed schedule.

Further information:

Tomi Kaitarinne
CRO, Founding Partner
+358 50 345 3874
tomi.kaitarinne@kuuki.fi

Ulla Ristkari
CMO, Founding Partner
+358 40 1722 665
ulla.ristkari@kuuki.fi

Jarkko Multanen
CEO, Virnex Group Oy
+358 40 764 3274
jarkko.multanen@virnex.fi

About Kuuki
Kuuki is a marketing and technology agency employing over 30 experienced professionals across its offices in Helsinki and Lahti. Kuuki offers a wide range of services covering advertising and marketing, visual design, and software and web development—from traditional websites to technical business development and application solutions. Kuuki was founded in 2017. Its unaudited revenue for 2025 was approximately EUR 3.7 million.

About Virnex
Virnex Group is a Finnish technology company specializing in data and artificial intelligence solutions. Virnex acts as a trusted partner for organizations seeking to leverage data and AI in business management, decision-making, and productivity development. Its services include data platforms, AI solutions, integrations, service management solutions, and digital web services. Founded in 2019, Virnex builds on over 30 years of experience in demanding international IT, data, and software projects.

PRESS RELEASE – FOR IMMEDIATE RELEASE

Press release originally published in Finnish

Kuuki strengthens regional impact and collaboration in Lahti: Client and Marketing Director Ulla Ristkari appointed to lead the StartHub business incubator and community

Kuuki’s expertise is strengthening the innovation and growth ecosystem of the Päijät-Häme region as Ulla Ristkari, co-founder and Client & Marketing Director of Kuuki, assumed the role of Head of Operations at StartHub on January 15, 2026. Based at LAB University of Applied Sciences’ Lahti campus, StartHub is a startup incubator and entrepreneurial community where Ristkari’s work focuses on renewing strategy, supporting growth, and developing regional impact through stronger communities and partnerships.

Ristkari will continue her role on Kuuki’s Board of Directors and as a strategic expert. The appointment supports Kuuki’s strategy to strengthen the company’s visibility, networks, and collaboration with educational institutions, growth companies, and regional development actors.

“We want to drive growth in the region while strengthening our clients’ future. Ulla’s new role is a strong demonstration of Kuuki’s expertise, our long-standing collaboration with educational institutions, business incubators, and growth companies, and our position as part of the regional development ecosystem,” Kuuki’s Board of Directors states.

Ristkari brings to StartHub extensive experience in business development and marketing, supporting startups and SMEs, building communities, and working with stakeholder networks.

“Local impact is more important than ever. I see this as a tremendous opportunity to build bridges that benefit the entire business community of the Lahti region,” Ristkari says.